What is inbound marketing?
Inbound marketing 101: learn the basics.
Inbound marketing blends academics, intuition, skill and technology to help businesses acquire customers. Our unique approach to this craft enables us to help our clients develop powerful connections with customers beyond the initial sale, fostering long-term brand loyalty and word of mouth promotion.
- Persona development
- Analysis of prospect pains
- Purchase behavior assessment
- Online behavior assessment
- Digital media planning
- Content strategy and calendar
- Content and offer development
- Conversion planning and tracking
- Email and marketing automation
- CRM setup and/or integration
- Monitoring and optimization
- Reporting and analysis
Content marketing connects with customers who are better informed, well researched, skeptical of marketing and trusting of quality content.
Content marketing follows on a proven 4-step methodology to help marketers attract, convert, close and delight new customers.