What is Inbound Marketing?


Click now to learn how inbound marketing works, plus how you can create irresistible marketing content to grow your business!

what is inbound marketing

What is inbound marketing?

Inbound marketing 101: learn the basics.

Inbound marketing blends academics, intuition, skill and technology to help businesses acquire customers. Our unique approach to this craft enables us to help our clients develop powerful connections with customers beyond the initial sale, fostering long-term brand loyalty and word of mouth promotion.

 

Inbound tactics

Inbound methodology

Customer insights

  • Persona development
  • Analysis of prospect pains
  • Purchase behavior assessment
  • Online behavior assessment
  • Digital media planning



Campaign creation

  • Content strategy and calendar
  • Content and offer development
  • Conversion planning and tracking
  • Email and marketing automation
  • CRM setup and/or integration
  • Monitoring and optimization
  • Reporting and analysis
content marketing philosophy

Philosophy

Content marketing connects with customers who are better informed, well researched, skeptical of marketing and trusting of quality content. 

content marketing toolbox

Toolbox

Content marketers rely on certain tools to drive ROI, including: blogs, social media, SEO, display, website optimization and more.

methodology for content marketing

Methodology

Content marketing follows on a proven 4-step methodology to help marketers attract, convert, close and delight new customers.